Logo Design
Ombra is a sub-brand of CFS Vision that sells a variety of fashionable
and trendy sunglasses for its customers.
The idea behind designing the logo for Ombra was to give a stylish look to the brand
along with the element of an eye or spectacles in a creative manner, unlike logos in which
these elements are quite prominent which makes it evident that it's an optical brand.
The idea behind designing this logo was to show an element of an eyeball by using the play
of negative space. It is the depth of the logo that makes it look stand out and unique.
TAGLINE
' MATCH WITH EVERY STYLE '
Ombra is a brand that only focuses on one category ie. Sunglasses. Whenever people buy sunglasses, unconsciously they have in mind that it should also match their outfit.
Hence the tagline 'Match with every style' fits well.
